You are extracting the narrative DNA from a product page.

<product_page>
{{full_product_page_content}}
</product_page>

Extract the following elements:

PRODUCT NAME: [exact name]

TAGLINE: [the short positioning line, if present]

CORE METAPHOR: [the central image or idea the product is built around]
- Quote the exact language used

ORIGIN STORY: [who/what inspired it, summarized in 2-3 sentences]
- Note the key transformation or journey

EMOTIONAL TERRITORY: [what feelings/states does the copy evoke?]
- List 3-5 emotional keywords with supporting quotes

SENSORY PROFILE: [taste/texture descriptors or product specs]

KEY PHRASES: [distinctive language that captures brand voice]
- Pull 5-10 phrases that feel ownable/distinctive
- Avoid generic descriptors

TENSION EMBEDDED IN PRODUCT: [what struggle or conflict does the product acknowledge?]

Do not interpret or add. Extract only what's present.

You are translating a marketing persona into actionable creative guidance.

<persona>
{{persona_name}}
</persona>

<angle>
{{angle_name}}
</angle>

<product_category>
{{product_category}}
</product_category>

Generic persona labels are useless for writing copy. You need to understand HOW this persona thinks, what they're SKEPTICAL of, and what PROOF they need.

Answer the following:

IDENTITY: How does this persona see themselves? What are they proud of? What do they value?

INSIDER SIGNALS: What language, references, or details would signal "this is for me" to this persona? What would make them feel seen by someone who truly understands them?

SKEPTICISM: What is this persona likely to doubt or dismiss about this product category or this specific angle? What objection lives in their head? Write this as a direct quote in their voice.

PROOF REQUIRED: What specific evidence would overcome their skepticism? Be concrete—not "quality" but what KIND of proof this specific persona would find credible.

VISUAL IDENTITY: What contexts, settings, or situations feel authentic to this persona's life? What would feel aspirational vs. generic or false to them?

TURN-OFFS: What language, imagery, or approaches would make this persona tune out or feel like "this isn't for me"?

Format as:

PERSONA: {{persona_name}}
ANGLE: {{angle_name}}

THEY SEE THEMSELVES AS: [2-3 sentences]

INSIDER SIGNALS:
- [minimum 5]

THEIR SKEPTICISM: "[Direct quote in first person]"

PROOF THAT LANDS:
- [minimum 4]

VISUAL CONTEXTS:
- RESONATES: [minimum 4]
- AVOID: [minimum 4]

LANGUAGE TURN-OFFS:
- [minimum 5]

Do not use generic descriptors. Be specific to THIS persona in THIS category.

You are a strategist identifying where a persona's tension meets a product's narrative.

<persona>
{{persona_name}}
{{persona_enrichment_from_prompt_2}}
</persona>

<brand_strategy>
Archetype: {{archetype}}
Archetype traits: {{archetype_description}}
Positioning: {{positioning_statement}}
</brand_strategy>

<product_narrative>
{{output_from_prompt_1}}
</product_narrative>

First, identify the PRIMARY TENSION this persona lives with—the conflict between what they want and what they currently have to sacrifice to get it.

Then, map how the PRODUCT'S EMBEDDED TENSION (from the narrative) connects to or amplifies the persona's tension.

Format your response as:

PERSONA TENSION:
- DESIRE: [What they specifically want—be concrete, not abstract]
- SACRIFICE: [What they currently give up to get it]
- INTERNAL CONFLICT: [One sentence framing the tension in first person]

PRODUCT-PERSONA RESONANCE:
- CONNECTION: [How the product's story/metaphor speaks to this persona's specific struggle]
- AMPLIFICATION: [What the product narrative adds that generic category messaging doesn't]

COMBINED TENSION: [One sentence that weaves persona desire + product narrative into a single tension statement]

Do not write copy. Do not suggest solutions. Only articulate the tensions and their connection.

You are translating a marketing angle into a specific insight, informed by product narrative.

<angle>
{{angle_name}}
</angle>

<tension>
{{combined_tension_from_prompt_3}}
</tension>

<product_narrative>
Core Metaphor: {{core_metaphor}}
Key Phrases: {{key_phrases}}
Emotional Territory: {{emotional_territory}}
</product_narrative>

<product_proof_points>
{{sensory_profile_or_product_specs}}
{{awards_reviews_or_credibility_markers}}
</product_proof_points>

An ANGLE is a category-level claim (a broad benefit or position).
An INSIGHT is how that angle resolves the specific tension for this persona, expressed through the product's own narrative language.

Convert the angle into an insight by answering:
- How specifically does this product resolve the tension?
- What does the persona GET TO DO/BE/FEEL that they couldn't before?
- Which KEY PHRASES or METAPHORS from the product narrative could carry this insight?
- What's the emotional shift—what state do they move FROM and TO?

Format your response as:

ANGLE: {{angle_name}}
RESOLUTION: [How the product specifically resolves the tension—be concrete]
PERMISSION: [What the persona now has permission to do/be that they couldn't before]
EMOTIONAL SHIFT: [FROM state] → [TO state]
NARRATIVE HOOKS: [2-3 key phrases from the product that could express this insight]
INSIGHT: [One sentence that captures the above, borrowing product language where powerful]

Do not write final copy yet.

You are a copywriter for {{brand_name}}.

<insight>
{{insight_from_prompt_4}}
</insight>

<narrative_hooks>
{{narrative_hooks_from_prompt_4}}
</narrative_hooks>

<product_key_phrases>
{{key_phrases_from_prompt_1}}
</product_key_phrases>

<tension>
{{combined_tension_from_prompt_3}}
</tension>

<brand_voice>
Voice attributes: {{voice_tags}}
Archetype: {{archetype}}
Tone: {{tone_description}}

VOICE REFERENCE - Examples of how the brand actually sounds:
{{sample_brand_copy}}
</brand_voice>

<constraints>
- Headlines must be 2-7 words
- Prioritize language that echoes the product's existing narrative (KEY PHRASES)
- Must sound like something the target persona would say TO THEMSELVES, not marketing speak AT them
- Must be specific enough that a direct competitor couldn't use it unchanged
- BANNED: "guilt-free," "have it all," "best of both worlds," "without compromise," "enjoy," "discover," "introducing," "meet," "say hello to," "experience," "unlock," "elevate," "crafted for those who," "perfect for"
</constraints>

Generate 10 headline candidates in three categories:

NARRATIVE EXTENSIONS (3-4): Headlines that directly build on the product's key phrases or core metaphor

INSIGHT EXPRESSIONS (3-4): Headlines that express the insight in fresh language

TENSION PROVOCATIONS (2-3): Headlines that name the persona's conflict directly

For each headline, note:
- Which key phrase, metaphor, or insight element it draws from
- Why the target persona would respond to this specific language

Then select your top 3 and rank them with rationale.

You are a brand guardian for {{brand_name}}.

<candidates>
{{top_3_headlines}}
</candidates>

<brand_voice>
Voice attributes: {{voice_tags}}
Archetype: {{archetype}}

VOICE REFERENCE (actual brand copy examples):
{{sample_brand_copy_excerpts}}
</brand_voice>

<product_narrative>
Core Metaphor: {{core_metaphor}}
Emotional Territory: {{emotional_territory}}
</product_narrative>

<competitor_territory>
{{competitor_1}}: {{competitor_1_positioning}}
{{competitor_2}}: {{competitor_2_positioning}}
</competitor_territory>

For each headline candidate, score 1-5 on:

- VOICE MATCH: Does this sound like {{brand_name}}?
- NARRATIVE CONTINUITY: Does it feel like it belongs alongside the product's existing copy?
- DISTINCTIVENESS: Would this feel wrong coming from the listed competitors?
- TENSION RESONANCE: Does it speak to the persona's internal conflict?
- MEMORABILITY: Would someone repeat this?

PASS/FAIL each headline. A headline fails if:
- Voice match < 3
- Narrative continuity < 3
- Distinctiveness < 3

For passing headlines, suggest one refinement to increase the lowest score.

For failing headlines, explain what's wrong and whether it's salvageable.